Discover
The Discover phase is where we establish shared understanding. We don't assume anything. Instead, we ask the questions that expose hidden assumptions, surface contradictory requirements, and reveal the one or two insights that should drive every product decision that follows.
A typical Discover engagement runs 5–10 business days and involves at minimum a two-hour kick-off workshop with your core team, plus async research we run independently on your target market and competitive landscape.
What we do
- →Kick-off workshop (problem definition, user stories)
- →Stakeholder interviews
- →Competitive analysis
- →Technical feasibility assessment
- →Risk identification
You're involved in
- →Kick-off workshop (2h)
- →Reviewing competitive analysis
- →Approving final scope document
- →~3–4 hours total
Design
Design happens before engineering starts — and this discipline is non-negotiable. Building without a finalized design specification is how projects drift, miss deadlines, and accumulate expensive rework.
The Design phase runs roughly parallel with the initial environment setup. By the time your engineers start writing feature code, every screen has been approved and every edge case has been considered in Figma — not discovered mid-sprint.
We present designs in two rounds: low-fidelity wireframes first (fast feedback, cheap to change), then high-fidelity. You'll have a working prototype you can click through before we write a single component.
Design review process
Build
This is where ideas become software. The Build phase is structured in two-week sprints, each with a Monday kick-off, daily async standup, and a Friday demo that you (and anyone else on your team) are invited to attend.
You have read access to the repository from day one. Every PR links back to a user story. Every merge triggers automated tests. No dark rooms, no status-update theater.
Sprint structure
Quality gates on every PR
Deploy
Deployment is where many projects stumble. Infrastructure isn't provisioned until the last minute, secrets are handled ad-hoc, and monitoring is an afterthought. Not here.
We provision and harden your production environment in parallel with the final Build sprints, so there's no last-minute scramble. By launch day, the environment has already been running with synthetic traffic for at least a week, every alert has fired at least once, and the team knows exactly how to respond.
Launch day checklist
- ✓ DNS cutover verified
- ✓ SSL A+ grade (SSL Labs)
- ✓ Payment flows end-to-end tested
- ✓ Error rates <0.1% for 24h
- ✓ Backup restoration tested
- ✓ On-call rotation confirmed
What you own after Deploy
- → Cloud account (your card)
- → All secrets and credentials
- → Terraform state and configs
- → Domain and DNS
- → GitHub org / repo admin
Grow
After launch, the learning begins in earnest. Real users reveal real friction points. Usage patterns expose architectural assumptions that need revisiting. Revenue data shows which features actually matter.
In the Grow phase, we shift from project mode to product mode. We analyze your analytics, run targeted user interviews, iterate on UX friction points, and execute your feature roadmap in a continuous sprint cycle. This phase has no natural end date — it continues for as long as you need a senior engineering partner.
Want to walk through this for your specific project?
Book a free 30-minute discovery call and we'll map your idea to this process — with honest timeline and budget estimates.
Book a discovery call